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2016 Mobile Ad Summit
Friday
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September 
27
 at 
7:00pm
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Manager Training
Friday
, 
September 
27
 at 
7:00pm
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Manager Training

What exactly does new Manager Training mean? First and foremost, when someone is new in anything, it's hard sometimes to help them get better. Second, even after they have been in the business for a while, the definition of what constitutes a great leader is often unclear to start with.

However, one thing that is constant is the need to help people become better and more effective at their jobs. The New Manager Training is all about helping people to learn the necessary new management skills. This means that the training needs to cover leadership and management skills, as well as other skills needed to be effective in the job. The following are the three most important New Manager Training topics that any manager should pay attention to.

One of the first things any manager must learn is how to delegate the right amount of work to the right people. The most successful managers are those who are able to delegate their duties in a way that is not only effective but also meets the needs of the person they are delegating to. In most companies today, there are few managers who truly have the ability to do this. The more managers that can learn how to properly delegate, the better off the company will be. This is one of the most important New Manager Training topics that any manager should focus on.

Another important skill that new managers need to learn is how to properly communicate with their team members. While some companies still use paper documents during regular operations, others have switched to online management training so that they can keep up with the pace of the fast changing world. There are a number of tools available that help managers to communicate properly with their team members. These include email, instant messaging, text messaging, and video conferencing.

Communication is a fundamental part of any business. However, as the pace of life in the modern workplace slows down, managers need to learn how to effectively communicate with their team members as well. Learning how to properly communicate with others is also an important topic that new managers need to understand. This is especially true for those managers who spend a great deal of time in the office because it is often required of them to communicate with other department managers and a number of upper management individuals. Online leadership training can help improve these skills and get new managers up to speed quickly. By making the right decisions, managers can improve the overall effectiveness of the company and therefore improve the bottom line.

Managers also need to be aware of a number of leadership development resources that are available to them. These include such diverse subjects as leadership styles, vision, and values, organizational structures, coaching, and Problem solving. It is important that new managers pay close attention to these topics as they are essential to their development as managers. Additionally, managers may find the support of a mentor or other experienced leaders in these areas of interest to help them further their education in these important areas. The more they understand about these important topics, the more likely they will be able to use them to assist them in the development of their departments and organizations.

As some organizations introduce their own unique management development programs, some managers have begun to question the validity of such programs. Some managers question whether or not these programs actually help their managers to become more effective and productive. While some managers may not believe that their particular management development program is helpful to them, there are others who have become quite acclimated to these programs and find that they are useful to them. To this end, a good management development program is one that addresses the various issues that managers may encounter. In addition, a good program will offer a variety of learning opportunities that make it appealing to a wide range of managers.

A good management program also focuses on providing effective feedback as a means of improving overall employee performance. This is not always an easy thing to do. It takes training, learning, and experience for employees to know when not to give feedback. However, great managers understand that giving effective feedback is a vital part of improving an organization's performance. They also understand that employees are much more likely to give good feedback if they feel that the manager understands what is going on with their performance in the workplace.

Speakers

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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